
Gita Ghaemmaghami
Leader, PR & Communications, LIXIL IMEA
Mobile: +97155 4376534
E-Mail: gita.ghaemmaghami@lixil.com
Recent press releases

GROHE Becomes First Global Sanitary Brand to Introduce Saudi-Made Products
Localised production will support job creation, skills development, and economic growth, in line with Saudi Vision 2030. The GROHE brand manufacturing facility will highlight Saudi-made products enhanced by German technology. SEPTEMBER 2024

GROHE Appoints Alexey Bykov as new Leader for the Middle East Region
GROHE, one of the global leaders in complete bathroom and kitchen fittings, has announced the appointment of Alexey Bykov as the new Leader of the Middle East region at LIXIL EMENA. MAY 2023

Quality bathroom solutions for individual design needs – installed by professionals
Individuality is vital in interior design, including bathrooms, as consumers seek unique solutions for their homes. GROHE Professional offers a broad portfolio of holistic bathroom solutions to support consumers' design preferences and life circumstances. The program ensures professionals stay updated on the latest technologies and products for the best consultations. MAY 2023

GROHE SPA celebrates ‘Health through Water at Milan Design Week
Milan Design Week attracts architects, designers, and visitors globally. GROHE presents its revitalized GROHE SPA sub-brand at Pinacoteca di Brera, featuring luxurious bathroom solutions. The exhibition includes faucet collections, ceiling showers, ceramics, and accessories. The water-inspired installation highlights the 'Health Through Water' concept. APRIL 2023

LIXIL updates environmental strategy to enhance positive impact on the planet and society
LIXIL Corporation, maker of pioneering water and housing products, today announced its updated Environmental Strategy. The strategy outlines how LIXIL will tackle key environmental issues – climate change mitigation and adaptation, water sustainability, and contributing to the realization of a circular economy. APRIL 2023

GROHE expands Saudi footprint with largest-ever showroom of its kind in partnership with Bayt Alebaa, Jeddah
GROHE partners with Bayt Alebaa to showcase latest breakthroughs, contributing to Saudi Arabia's economic diversification. The global leader in bathroom and kitchen fittings presents its designs, sustainability solutions, and technology at Bayt Alebaa Jeddah, the go-to destination for ceramics, marble, kitchens, and sanitaryware. First-of-its-kind showroom. JANUARY 2023

GROHE Expands Its Brand Services into a New Training and Service Center in The Kingdom
GROHE launched its new training and service center in Saudi Arabia, a source of expert knowledge on the latest technologies and products in the sanitary systems, fully dedicated to providing the best training solutions and after sales services for its employees and customers. AUGUST2022

Global leader GROHE expands regional portfolio to more than 400 products; launches enhanced Eurosmart series in Saudi Arabia
GROHE has launched the Eurosmart series, a contemporary and stylish line of bathroom and kitchen solutions, in Saudi Arabia. With more than 400 products now available, the series has been designed to meet evolving requirements for sustainability and hygiene, featuring future-oriented functions. AUGUST 2022

GROHE Green Initiative in KSA is giving back to the community with the Green Orphanage House
GROHE, a global leader in bathroom and kitchen fittings, has launched the Green Orphanage House in KSA as part of its Green Initiative. GROHE KSA partnered with AlBir Society to promote water sustainability and hygiene in the Orphan House. MAY 2022